Overview
50 Ways to Brighton Your Holiday is a seasonal publication created to showcase a curated selection of giftable products across Brighton Collectibles’ product categories, including jewelry, handbags, accessories, footwear, and small leather goods. Distributed to both wholesale representatives and retail customers, the publication serves as a visual guide to the brand’s most giftable items during the holiday season.

Role
Publication design, layout system, typography, and visual direction.

Approach
The publication was designed to function as both a storytelling piece and a practical holiday gift guide. I developed a clear layout system that organizes a large assortment of products into an easy-to-navigate format while maintaining Brighton’s elevated brand aesthetic.

Careful attention was given to hierarchy and pacing so readers could quickly scan featured gifts while still engaging with the visual storytelling of the collection. Typography, product grouping, and imagery were used to create a sense of festive energy while maintaining clarity across multiple pages and categories.

Outcome
The final publication provides customers and wholesale partners with an engaging holiday gift guide that highlights Brighton’s product assortment while reinforcing the brand’s seasonal storytelling. By combining editorial layout with clear product presentation, the piece encourages product discovery and supports holiday merchandising across retail and wholesale channels.

Client: Brighton Collectibles