Overview
A selection of marketing emails designed to promote Brighton Collectibles’ seasonal products and campaigns. These emails support digital customer engagement while maintaining visual consistency with Brighton’s broader brand and retail storytelling.

Role
Email design, layout, typography, and visual asset development.

Approach
Each email was designed to balance strong product presentation with clear hierarchy and readability across devices. I focused on developing layouts that guide the viewer’s attention through a natural flow, from headline and hero imagery to featured products and calls to action.

Design decisions prioritized brand consistency, ensuring typography, color, and imagery aligned with Brighton’s larger marketing campaigns and in-store storytelling. Particular attention was given to modular layout structures so content could be adapted for different promotions while maintaining a cohesive visual system.

Outcome
The final emails create visually engaging digital touchpoints that support product launches and seasonal campaigns while reinforcing Brighton’s brand identity across online customer interactions.

Client: Brighton Collectibles